Privacy Policy

The Imaginal Abundance Institute

Last Updated: January 2, 2026

This Privacy Policy describes how The Imaginal Abundance Institute collects, uses, and shares your personal data when you visit our website (www.imaginalabundance.com and its subdomains), take our screening quiz, sign up for free resources, or purchase products.

As a UK-based data controller, we are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

  1. Data Controller Identity and Contact Details

The Imaginal Abundance Institute is the trading name of Campbell Forsyth, a sole trader registered in the United Kingdom. Campbell Forsyth is the designated Data Protection Point of Contact.

Legal Entity: Campbell Forsyth Trading Name: The Imaginal Abundance Institute Contact Email: support@imaginalabundance.com Correspondence Address: 16/4 Yardheads, Edinburgh, UK, EH6 6BU

  1. The Data We Collect and Our Legal Basis

We only collect personal data that is necessary for the purposes of running our business. The lawful basis for processing is defined by UK GDPR.

Identity and Contact Data What we collect: Name, email address Lawful basis: Consent (for marketing) or Contract (for purchase/delivery)

Screening Data What we collect: Quiz responses and results, including severity level, income thresholds, and pattern identifications Lawful basis: Consent

Transaction Data What we collect: Products purchased, date of purchase, purchase price Lawful basis: Contract and Legal Obligation (UK tax law)

Technical and Usage Data What we collect: IP address, device type, browser information, pages visited Lawful basis: Legitimate Interests (analytics and site improvement)

Marketing Data What we collect: Consent preferences, email engagement metrics, unsubscribes, opt-in timestamp Lawful basis: Consent

  1. How Your Data is Collected

Your personal data is collected through the following methods:

Direct Interactions: When you take our Wealth Phobia Screening, sign up for our email list, fill out a form, make a purchase, or contact us directly.

Automated Technologies: When you visit our website, technical data is collected via cookies and analytics tools. See Section 5 for details.

Third-Party Processors: When you purchase a product, our payment processor securely handles payment details and fulfils the order, then passes transaction and identity data to our email system.

  1. How and Why We Share Your Data (Third-Party Processors)

We use the following external service providers who process data on our behalf. These parties are subject to their own data protection obligations and have signed Data Processing Agreements (DPAs) with us or provide equivalent contractual protections:

Kit (formerly ConvertKit) Purpose: Managing email list, sending broadcasts, running automated sequences, and storing screening results as subscriber data Data location: United States Transfer mechanism: Standard Contractual Clauses (SCCs)

Lemon Squeezy Purpose: Product sales, payment processing, tax compliance (Merchant of Record), and digital file delivery Data location: United States Transfer mechanism: Standard Contractual Clauses (SCCs)

PostHog Purpose: Funnel analytics, A/B testing, and tracking campaign effectiveness Data location: European Union (PostHog EU Cloud)

Vercel Purpose: Hosting quiz results API Data location: United States Transfer mechanism: Standard Contractual Clauses (SCCs)

InterServer Purpose: Website hosting Data location: United States Transfer mechanism: Standard Contractual Clauses (SCCs)

We do not sell your personal data to third parties.

  1. Cookies and Tracking (PECR Compliance)

Our website uses cookies to monitor site usage and track the performance of our screening funnel.

Strictly Necessary Cookies: These are essential for the website to function and do not require consent.

Analytics and Marketing Cookies: For cookies that are not strictly necessary, we seek your explicit, affirmative consent before placing them on your device. This is managed via a cookie consent banner displayed when you first visit our site.

Opt-out: You can manage or disable cookies at any time through your browser settings or by adjusting your preferences in our cookie consent tool.

  1. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected:

Marketing Data Retained while you remain subscribed to our email list. If you unsubscribe, your email address is kept on a suppression list solely to prevent accidental re-subscription.

Screening Data Retained alongside your marketing data to personalise your experience and provide relevant guidance. Deleted upon request or upon unsubscription.

Transaction Data Retained for 6 years to comply with UK tax law (HMRC requirements).

Technical and Usage Data Aggregated analytics data is retained indefinitely. Individual session data is deleted after 90 days.

  1. Your Legal Rights under UK GDPR

Under the UK GDPR, you have the following rights regarding your personal data:

Right to Be Informed: To understand how your data is being used (this policy fulfils that requirement).

Right of Access: To request a copy of the personal data we hold about you (Subject Access Request).

Right to Rectification: To ask us to correct any inaccurate or incomplete data.

Right to Erasure: To ask us to delete your personal data (also known as the “right to be forgotten”).

Right to Restrict Processing: To ask us to pause or limit the processing of your data.

Right to Data Portability: To request your data be transferred to you or another party in a commonly used format.

Right to Object: To object to processing based on Legitimate Interests or for direct marketing purposes.

To exercise any of these rights, please contact us at support@imaginalabundance.com. We aim to respond to all legitimate requests within one month.

  1. International Data Transfers

Some of our third-party processors are based in the United States. When we transfer your personal data outside the United Kingdom, we ensure appropriate safeguards are in place, including:

Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office Processor commitments to equivalent data protection standards

We only work with processors who demonstrate adequate protection for your personal data.

  1. Right to Complain to the ICO

If you have concerns about how we handle your data, we encourage you to contact us first at support@imaginalabundance.com so we can address your concerns directly.

If you remain unsatisfied, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO) Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 Website: ico.org.uk

  1. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last Updated” date.

For significant changes that affect how we process your data, we will notify you via email where possible.